Rivian

The story behind EV maker Rivian’s 1st big marketing push

Rivian dramatizes real driver stories in new campaign
Rivian dramatizes real owner stories in its new ad campaign. (RIVIAN)
ES
By:
E.J. Schultz, Ad Age
May 01, 2025 08:52 PM

Featured Stories

Manufacturing
Parts tariffs are now in effect. Here’s how they work
Manufacturing

Auto parts became subject to a 25% tariff May 3. Automotive News breaks down how the new duty works.

JI
By:
John Irwin
Parts tariffs are now in effect. Here’s how they work
Volkswagen
VW halts U.S. sales of ID Buzz for 2 safety recalls; rear seat too wide with just 2 seatbelts
Volkswagen
JW
By:
Jack Walsworth
VW halts U.S. sales of ID Buzz for 2 safety recalls; rear seat too wide with just 2 seatbelts
Best Practices
Maryland auto group digitizes internal forms to save time, printing costs
Best Practices
CM
By:
C.J. Moore
Maryland auto group digitizes internal forms to save time, printing costs
Sales
Car buyers trying to beat tariff price hikes did a ‘bank run’ on dealers’ lots in April
Sales
LP
By:
Larry P. Vellequette
Car buyers trying to beat tariff price hikes did a ‘bank run’ on dealers’ lots in April